Rasalsi
Role:
Web & CRM Development Intern
Period:
March 2026 — Present
Stack:
WordPress, PHP, Zoho CRM, SEO, Agile
Rasalsi is where the abstraction of "a client" turns into a person with a deadline, a brand guideline, and an opinion about the hero section. The work is responsive WordPress builds for businesses that need a site to do a job — sell, book, explain, rank — and the brief changes depending on which of those it is.
Beyond the theme layer: plugin implementation, performance passes that pull real seconds off load times, and SEO practice applied structurally rather than bolted on at the end. The measure of the work is not whether it looks right in the mockup, it is whether it holds up on a mid-range phone on a slow connection.
The other half is Zoho CRM. Configuring pipelines so lead tracking stops living in inboxes and spreadsheets, automating the stages, and wiring client data workflows so that sales, delivery and support are looking at the same picture of the same account on the same day.
WordPress at client scale
Responsive builds customised per brief, plugin implementation, and performance optimisation — with SEO best practice applied to structure, not sprinkled on at the end.
Zoho CRM pipelines
Lead tracking automated end to end. Client data workflows streamlined so sales cycles stay visible across teams instead of dying in one person’s inbox.
Agile, with stakeholders in the room
Requirements gathered directly, deliverables iterated in short cycles, and delivery dates met — the unglamorous half of the job, and the half clients actually remember.